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Because we believe consumers and utilities are #MorePowerfulTogether. Northwest Public Power Association partnered with Pioneer Utility Resources to create materials that utilities can use to engage consumers in the value and importance of public power.
Our goals
- Focus on Western utility region.
- Create easily customized materials.
- Increase engagement of member utilities with their consumers.
- Raise the profile of public power.
Over the past few years we’re rolled out actionable consumer content to support two-way communications and consumer engagement. This support includes:
- Message Guide for More Powerful Together
- Print and digital ads
- Social media posts
- Leadership editorials
- Website content
- Pop-up banner art for utility lobbies, community events
- Posters (internal focus)
- How-to webinars