Manager of Public Relations

Manager of Public Relations

  • Full Time
  • Hermiston, OR
  • Salary: DOE
  • Posting End Date: March 23, 2021

Website Umatilla Electric Cooperative

Wage or Salary:


The Manager of Public Relations is responsible for overseeing the activities of the Member Services staff and leading effective communications through outreach, public relations, and social media.  The Manager of Public Relations maintains the image of the cooperative through the implementation of creative solutions to support the department and cooperative-wide initiatives.  Oversees the planning, development and execution of strategies to promote exceptional member service, member communication and perception of Umatilla Electric Cooperative (UEC) in alignment with the overall strategic mission of the cooperative.

ESSENTIAL DUTIES AND RESPONSIBILITIES may include other duties as assigned.

Enhances the public image of Umatilla Electric by effectively communicating through multi-channel communication campaigns.
Collaborates with leadership to effectively communicate in a voice that is consistent with the culture and values of the organization.
Implements marketing and communications plans to meet the strategic objectives of the cooperative.
Creates and maintains a cooperative communication plan, using various social media, in-house publications, newsletters, website post radio, magazines, press releases, in-person meetings and other methods.
Participates in community and civic organizations. Promote goodwill between the cooperative and the community.
Oversees the cooperative’s key account program, ensuring the program builds relationships with external key community contacts and key accounts through communication, program development and service excellence.
Develops an annual budget and department work plan based on the cooperative’s strategic goals. Manages expenditures, projects and initiatives, analyzing expense variances and initating corrective action as needed.

JOB DUTIES may include other duties as assigned.

Directs the messaging and branding of the cooperative to external audiences and media, ensuring professional execution of external communication, public relations and marketing.
Works to listen and respond to member needs, keeps up on industry trends, directs market research and recommends the development of member initiatives, communications and service offerings.
Directs community outreach efforts, including sponsorships, donations and representation at events in the communities served by UEC.
Oversees employee communication channels, including a monthly employee newsletter.
Manages coordination of UEC’s annual meeting and other public relations and cooperative-sponsored events.
Keeps management informed in areas of responsibilities in a timely manner, recommending actions for approval.
Maintains a safe and secure work environment, ensuring compliance with all safety requirements.
Works collaboratively with colleagues and fosters a spirit of cooperation in the workplace.
Respectfully takes direction from management.
Conducts themselves in a manner that reflects well on UEC and contributes to harmonious relations with members and the general public.
Oversees Member Services staff, coaching, developing, recruiting and hiring employees. Communicates job expectations, sets goals and appraises performance.


Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education:   Bachelor’s degree from four-year college or university in business, communications, public relations or a related field.

Experience: Five (5) years’ related experience. Prior supervisory experience and previous experience in an electric utility or related field preferred.


Ideal candidate should have experience in marketing and/or member/customer service.
Excellent interpersonal communication skills and experience working with diverse constituencies and membership demographics.
Ability to effectively present information to top management, public groups, and/or board of directors.
Articulate, diplomatic, and able to work constructively and deftly under pressure.
Computer proficiency (i.e., Microsoft Office Suite, database management, internet-based research/training, professional applications of social media).
Ability to work with basic mathematical concepts and to calculate and explain complex energy rates.
Valid Driver’s is required.

EOE M/F/Disability/Veteran

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